Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
Many senior executives talk about information as one of their most important assets, but few behave as if it is. …
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical …
For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is …
Fifth edition, Pearson Education Limited, 2014. - 592 p. - ISBN: 1292060085For courses in strategy and strategic management. Core strategic …
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual …
A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and …
It is for many years popular to mix marketing and military strategy in the marketing books, starting with Trout's and …
OCR, Scanned
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then …
