Got this book for a class, But read it cover to cover. It is an easy and fun read. Well …
Good game design happens when you view your game from as many perspectives as possible. Written by one of the …
Although the ability to retain, process, and project prior experience onto future situations is indispensable, the human mind also possesses …
The essential interaction design guide, fully revised and updated for the mobile ageAbout Face: The Essentials of Interaction Design, Fourth …
Installation art has modified our relationship to art for over fifty years by soliciting the whole body, demonstrating its sensitivity …
While place-based pilgrimage is an embodied practice, can it be experienced in its fullness through built environments,assemblages of souvenirs, and …
This engaging work of comparative philosophy brings together American pragmatism and Chinese philosophy in a way that generates new interpretations …
This book explores the design process for user experience and engagement, which expands the traditional concept of usability and utility …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us …
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
"The future of the health care industry rests on advanced analytics Health Data's Destiny provides a visionary overview of how …
