Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. World Englishes: is a …
Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample …
Instill a love of language in English Language Learners in grades PK–3 using Vocabulary Building Games and Activities. This 240-page …
This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, …
A guide for teachers to teaching the media. Hart focuses on television, the press, radio and pop music. Addressing familiar …
Science is a defining feature of the modern world, and popular science is where most of us make sense of …
How will local media deal with the challenge of the Internet? How important is regional news to the nations of …
with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall …
Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World …
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few …
One wrong move can undercut your message.Believe it or not, our bodies speak louder than our words. Postures, gestures, and …
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis …
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults …
Master the core subject principles and critically analyse business operations and processes Operations and Process Management, 6th Edition, by Nigel …
This popular topic-based conversation text offers readers the chance to express their ideas, opinions, and values in English, while concurrently …
This book contains all you ever wanted to know about Meta-programs, the tools by which we can evaluate how people …
In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy …
This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at …
The internet may be a utopia for free expression, but it also harbours nihilistic groups and individuals spreading bizarre creeds, …
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the …
This book centres on the use of the Bible within contemporary digital social media culture and gives an overview of …
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. …
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is …
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It …
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only …
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of …
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, …
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of …
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive …
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many …
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and …
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume …
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding …
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing …
"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful." Thomas H. …
James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and …
