لیست کتاب های کلمه کلیدی: #Strategy

For over two decades, it has been argued that the brand is an important value creator and should therefore be …

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this …

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very …

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …

Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the …

Most company's change initiatives fail. Yours don't have to.If you read nothing else on change management, read these 10 articles …

This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every …

* Next Big Idea Club Selection *Washington Post's"10 Leadership Books to Watch for in 2019," Adam Grant's "19 New Leadership …

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson …