Overview: There are laws of nature, so why shouldn't there be laws of marketing?
Developing easy to use software systems which also increase productivity, performance and satisfaction to users is still one of major …
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'School Construction Strategies for Universal Primary Education in Africa' examines the scope of the infrastructure challenge in Sub-Saharan Africa and …
Business schools have come under fire in recent years with criticisms centring on their academic rigour and the relevance of …
Have you ever thought about the fact that you did not exist before you were conceived and then born into …
The ability to make an effective presentation, whether it be to peers, bosses, customers, the general public, or the media, …
LinkedIn co-founder, legendary investor and author of the NYT Bestseller The Start-up of You reveals the secret to starting and …
The First Hands-On Guidebook for Macrowave Investing-Today's Most Potent, Strategically Advanced Event-Trading Technique"Macro" events play a large part in determining …
Today's organizations face difficult challenges in order to remain competitive-the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. …
The definitive guide to writing application essays, written with the help and advice of top-school admissions officers. Includes a step-by-step …
Create a Tailor-Made Sales Strategy Using Lessons from the Field! When things don’t go well on a sales call, you …
The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is …
The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step …
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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make theCompetition Irrelevant by W. Chan Kim and …
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously …
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. …
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, …
Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories …
The Entrepreneur's Guide to Customer Development is bundled with a pre-order of Brant's and Patrick's next book, The Lean Entrepreneur. …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim …
Clayton Christensen's definitive works on innovation—offered together for the first timeWill you fall victim to disruptive innovation—or become a disruptor …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech …
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game …
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing …
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and …
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for …
A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …
The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But …
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written …
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing …
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A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the …
