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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's …
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Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
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A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously …
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An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and …
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Developing easy to use software systems which also increase productivity, performance and satisfaction to users is still one of major …
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The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue …
Winning the Interview Game takes you step-by-step, along with an actual job seeker, from preparing for an interview to prepping …
The language of business is the language of dreams, but the language of war is the language of nightmare made …
Have you ever thought about the fact that you did not exist before you were conceived and then born into …
Overview: There are laws of nature, so why shouldn't there be laws of marketing?
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A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …
If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make theCompetition Irrelevant by W. Chan Kim and …
The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But …
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Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written …
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for …
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, …
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. …
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …
