Alibaba is a global leader in business-to-business e-commerce. Its founder Jack Ma is not your typical business executive. For one, …
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplaceAlibaba.com is the …
*This is Second Edition*How did Alibaba’s Jack Ma become a successful entrepreneur, despite being an English teacher previously?“People laughed at …
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, …
E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get …
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic …
Issues (Editions)YearIssue2021Volume: 2512020Volume: 2412342019Volume: 2312342018Volume: 2212342017Volume: 212342016Volume: 211Volume: 20342015Volume: 2012Volume: 19342014Volume: 191Volume: 18342013Volume: 1812Volume: 17342012Volume: 1712Volume: 16342011Volume: 1612Volume: 15342010Volume: 1512Volume: …
