Alibaba is a global leader in business-to-business e-commerce. Its founder Jack Ma is not your typical business executive. For one, …
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplaceAlibaba.com is the …
*This is Second Edition*How did Alibaba’s Jack Ma become a successful entrepreneur, despite being an English teacher previously?“People laughed at …
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, …
E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get …
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
