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A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make theCompetition Irrelevant by W. Chan Kim and …
The seminal bookBlue Ocean Strategyhas sold over 3.5 million copies globally and is in print in forty-three different languages. But …
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim …