Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold? In Guerrilla …
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …
Just what makes one ad 20 times more effective than another? Why does on promotional campaign outpull another by 100 …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice …
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very …
Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social …
Make your business stand out without the cost of advertising! The best marketing you can do for your business is …
In its fourth edition,Strategic Writingemphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for …
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' …
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on …
Overview: Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as …
NEW CUSTOMERS ARE WAITING ... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, …
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