What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and …
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals …
Content: Chapter 1 We Just Decided to Go (pages 1–26): Chapter 2 What's Your Story? (pages 27–51): Chapter 3 Success …