The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
Книга Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication Книги Психология, философия …
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
