Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner …
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to …
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories …
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large …
1. The bastard spawn : Hollywood computer-generated-effects movies-some introductory comments -- 2. Once upon a time : story and storycraft …
Acclaimed by successful screenwriters and authors, Invisible Ink is a helpful, accessible guide to the essential elements of the best …
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger …
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." --Joseph V. …
Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world …
