In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication …
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can …
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure …
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a …
This richly illustrated book provides an easy-to-read introduction to the challenges of organizing and integrating modern data worlds, explaining the …
Building a data-driven organization (DDO) is an enterprise-wide initiative that may consume and lock up resources for the long term. …
AnnotationCustomer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source …
There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools …
Big Data represents a new era in data exploration and utilization, and IBM is uniquely positioned to help clients navigate …
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to …
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest …
This book reflects the author’s years of hands-on experience as an academic and practitioner. It is primarily intended for executives, …
Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and …
Big Data Analytics Using Splunk is a hands-on book showing how to process and derive business value from big data …
Bringing a practitioner’s view to big data analytics, this work examines the drivers behind big data, postulates a set of …
This book constitutes the refereed proceedings of the First International Conference on Big Data Analytics, BDA 2012, held in New …
Big Data Imperatives, focuses on resolving the key questions on everyone’s mind: Which data matters? Do you have enough data …
Big Data Analytics will assist managers in providing an overview of the drivers for introducing big data technology into the …
This book constitutes the thoroughly refereed conference proceedings of the Second International Conference on Big Data Analytics, BDA 2013, held …
Big data analytics is the process of examining large amounts of data of a variety of types to uncover hidden …
Enhance your knowledge of Big Data and leverage the power of Pentaho to extract its treasures Overview A guide to …
INNOVATION, CULTURE, AND BIG DATA ANALYTICSIgnoring the big data hype and diving right into the value proposition, Big Data, Big …
Until now, design patterns for the MapReduce framework have been scattered among various research papers, blogs, and books. This handy …
Big Data Imperatives, focuses on resolving the key questions on everyones mind: Which data matters? Do you have enough data …
Master the Next-Generation Business Intelligence Tools in SQL Server 2008 R2 Effectively convey meaningful business insights to users across your …
All cloud architects need to know how to build data platforms—the key to enabling businesses with data and delivering enterprise-wide …
Vehicular traffic congestion and accidents remain universal issues in today's world. Due to the continued growth in the use of …
Improve your analytics and data platform to solve major challenges, including operationalizing big data and advanced analytics workloads on Azure. …
Written by the core Optimus team, this comprehensive guide will help you to understand how Optimus improves the whole data …
Книга является истоником быстрого ознакомления с SQL Server 2008. Скриншоты с содержанием прилагаются. . . . . . . . …
This easy-to-follow guide provides R and Python recipes to help you learn and apply the top languages in the field …
Cut through the noise and get real results with a step-by-step approach to learning about SQL data analysis Key Features …
An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses …
TO BUILD WINNING TEAMS AND SUCCESSFUL SPORTS BUSINESSES, GUIDE YOUR DECISIONS WITH DATA This up-to-the-minute reference will help you master …
This book presents current progress on challenges related to Big Data management by focusing on the particular challenges associated with …
