This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step …
With the increasing complexity of modern cloud-based systems, an effective enterprise architecture program is more critical than ever. In this …
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Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
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As a Marketing executive, I can understand the challenges of fusing science and art when making daily marketing decisions. Mark …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
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Business Intelligence Roadmap is a visual guide to developing an effective business intelligence (BI) decision-support application. This book outlines a …
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In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content …
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”This book is your chance to learn from others’ mistakes.”-- EntrepreneurIn the 1960s, IBM CEO Tom Watson called an executive …
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike …
This book provides a framework and real case analyses concerning business architecture strategy and platform-based ecosystems. Firstly, the book introduces …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
All of your projects and programs make up your portfolio. But how much time you actually spend on your projects, …
Value migration as a concept is a flow of economic value from outmoded, obsolete businesses towards the others with superior …
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Commonsense Rules for Financial Freedom--Anyone Can Do It! Safe Strategies for Financial Freedom shows you how to know in 30 …
Every parent wants the best for their child. That’s why they send them to college! But most parents struggle to …
Inside the House of Money lifts the veil on the typically opaque world of hedge funds, offering a rare glimpse …
To achieve unimaginable business success and financial wealth—to reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of …
This book sets out to explain blockchain for the non-technical expert, to decipher the dense technicalities that dominate the field …
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This book is dedicated to applied gamification in the areas of education and business, while also covering pitfalls to avoid …
Covering all major areas of enterprise operations management, this edition provides information on managing a modern, evolving data centre. Topics …
The author, a former army colonel currently featured as a military analyst on MSNBC and NBC News, is convinced that …
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