Strategic Marketing Management, : planning, implementation and control
Richard M.S. Wilson,Colin Gilligan
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Richard M.S. Wilson,Colin Gilligan
Tanu McCabe
Gary Ford
Frank Miller
Cherniece J. Plume, Yogesh K. DwivediandEmma L. Slade (Auth.)
Paul W. Farris;Neil Bendle;Phillip E Pfeifer;David J Reibstein
Mark Jeffery
Christer Holloman
Larissa T. Moss,Shaku Atre
John Ladley
Alex Gonçalves (auth.)
Meghan Casey
Hung Q. Nguyen,Michael Hackett,Brent K. Whitlock
Adrian J. Slywotzky;David J. Morrison;Bob Andelman
Stephanie Krewson-Kelly,R. Brad Thomas
Paul B. Carroll,Chunka Mui
Amrit Tiwana (Auth.)
Young Won Park (auth.)
Johanna Rothman
Adrian J. Slywotzky
Van Tharp,D.R. Barton,Steve Sjuggerud,Van Tharp,D.R. Barton
Anthony ONeal
Kevin D. Johnson
Yannis Kalfoglou
Andrew Rollings,David Morris
Torsten Reiners,Lincoln C. Wood (eds.)
John Wyzalek
Kenneth Allard
John Mullins
Than Merrill