The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resistValue Proposition Design helps you …
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can …
The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" …
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for …
Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective …
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. …
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing …
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint …
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines …
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then …
The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. …
How do you develop products that people will actually use and buy? This practical guide shows you how to validate …
