""In this esteemed European Edition of 'Principles of Marketing', respected author Veronica Wong delves into the fundamental principles and concepts …
The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and …
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller …
In one volume, this book brings together a selection of the best papers presented at the 9th International Conference series …
Is your company spending too much time on strategy development―with too little to show for it?If you read nothing else …
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and …
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts …
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you …
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service …
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and …
