Principles of Marketing: European Edition
Philip Kotler,Gary Armstrong,John Saunders,Veronica Wong
کشف منابع
Philip Kotler,Gary Armstrong,John Saunders,Veronica Wong
Michael E. Porter,Elizabeth Olmsted Teisberg
W. Chan Kim,Renée A. Mauborgne
Rosario Macario,Jose Viegas,David A Hensher
Harvard Business Review HBR
Harvard Business Review,Michael E. Porter,W. Chan Kim,Renée A. Mauborgne
James Wynbrandt
Gert H. N. Laursen
Andrew Wileman,Michael Jary (auth.)
Timothy Baines,Howard Lightfoot
Thales S. Teixeira &Greg Piechota
Peter Jackson;Caroline Carruthers
A.G. Lafley,Roger L. Martin
Joan Magretta
Adam Morgan
Adam Morgan(auth.)
Fred David
Neal Bascomb
Allan Afuah
Paul Laudicina
John W Mullins (John Walker)
Stephen Davies,Bruce Lyons
David La Piana,Michaela Hayes
Norton Paley
Sanjay Sharma,J. Alberto Aragon-Correa
Margo Anderson
Friedman,Hilary Levey
Thomas P. Oates,Robert Alan Brookey
George Stalk,Rob Lachenauer,John Butman
George Stalk
Fred David
Hwy-Chang Moon
Martin Ricketts
J. Metcalfe