The application of foresight to address the challenges of uncertainty and rapid change has grown dramatically in the past decade. …
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer …
Everyone manages processes ...Everyone is an operations manager "...integrates services and manufacturing operations further than has been done before in …
Business Process Management and the Balanced Scorecard shows managers how to optimally use the balanced scorecard to achieve and sustain …
The purpose of this book is to contribute to the understanding of the debate surrounding strategic human resource management (SHRM) …
Enhance your Conversation Confidence with 11 Strategic Conversation Frameworks!Do you find yourself frantically searching for what to say in a …
"It has often been said that 'to improve, one must be prepared to measure the improvement' and 'one must inspect …
The CIO position and importance depend on information technology maturity in the organization, value configuration, strategic IT resources, e-business approach, …
In its fourth edition,Strategic Writingemphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for …
Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective …
