
Journal of the Academy of Marketing Science
Zachary G. Arens; Roland T. Rust
کشف منابع

Zachary G. Arens; Roland T. Rust

Corinne Faure; Martin Natter
Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel

Himme, Alexander; Fischer, Marc

Patterson, Laura

Gruber, Thorsten

Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten

de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten
de Langhe, Bart; Puntoni, Stefano
Sunil Gupta and Valarie Zeithaml
Luis Filipe Lages, Carmen Lages and Cristiana Raquel Lages
Plank, Richard E.
Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd
Neil A. Morgan and Lopo Leotte Rego
Fotiadis, Anestis K.; Vassiliadis, Chris
de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.

Tewari, Shruti; Gupta, Aishwarya

Patron, M
van Rekom, Johan; Berens, Guido; van Halderen, Mignon
van Rekom, Johan; Berens, Guido; van Halderen, Mignon


Dan S. Kennedy

Hugh M. Cannon and Attila Yaprak

Cannon, Hugh M.; Yaprak, Attila
Eric Enge, Stephan Spencer, Jessie Stricchiola
Eric Enge, Stephan Spencer, Jessie Stricchiola
Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin