E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires …
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this …
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can …
