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Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability …
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
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How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, …
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, …
Today's Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring …
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing …
