* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data …
This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention. Offering a fully updated …
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or …
About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, …
In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling …
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win …
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main …
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial …
