In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing …
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many …
David Crystal’s A Dictionary of Linguistics and Phonetics has long been the standard single-volume reference for its field. Now available …
The over 10,000 entries in this comprehensive Dictionary of Cell and Molecular Biology provide clear and concise definitions for anyone …
