Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more …
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book …
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. …
When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men's …
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business …
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on …
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