Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Книга Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication Книги Психология, философия …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your …
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or …
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged …
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A …
I could have done without reading this book. Everyone is different and have different experiences. You can't grow unless you …
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed …
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition …
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