Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, …
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your …
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or …
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of …
