Foreword / Paul Saffo -- Preface -- Part 1. Computer obliteracy. Chap. 1. Riddles for the information age -- Chap. …
This book aims to help learners of business English to develop the vocabulary and grammar needed to participate in business …
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that …
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths …
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing …
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing …
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed …
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your …
''I recommend Marta and Terence to all my clients.'' — Jodi Turk, Turk TV Management''Terence and Marta are a fountain …
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand …
This book has two main goals: to define data science through the work of data scientists and their results, namely …
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one …
This book explores the principles underpinning data science. It considers the how and why of modern data science. The book …
All the answers to your data science questions Over half of all businesses are using data science to generate insights …
Decision Support and Business Intelligence Systems provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and …
Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is …
Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business …
The fourth edition of Statistics for Economics, Accounting and Business Studies presents an exceptionally clear and concise introduction to a …
Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. ESSENTIALS …
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and …
Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated …