کتاب های نویسنده Michael D. Williams (auth.)

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

Published on: 2017

Intermediate Software Engineering English

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …

eWOM Marketing Communication Consumer Influence

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