کتاب های نویسنده Michael D. Williams (auth.)

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
Published on: 2017
Intermediate Marketing English

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …

eWOM Marketing Communication Consumer Influence

Page 1 of 1