کتاب های نویسنده Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Published on: 1998
Beginner Brand Management English

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …

Branding Marketing Strategy Perception Differentiation
The 22 Immutable Laws of Branding
Published on: 2002
Beginner Brand Management English

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …

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