کتاب های نویسنده Philip Kotler

Positioning: The Battle for Your Mind
Published on: 2001
Intermediate Digital Marketing English

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …

branding marketing strategy perception differentiation
Marketing Management: Millennium Edition
Published on: 1999
Unordered Unordered English

This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …

Kotler Strategy Segmentation Branding Analytics
Marketing Management
Published on: 2002
Unordered Marketing English

Kotler strategy segmentation branding analytics
Marketing Management, Millenium Edition
Published on: 2000
Unordered Unordered English

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …

Kotler strategy branding research segmentation
Marketing: An Introduction
Published on: 2014
Advanced Leadership & Management English

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested …

Kotler Armstrong fundamentals strategies consumer
Marketing: An Introduction [RENTAL EDITION]
Published on: 2019
Advanced Leadership & Management English

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …

Marketing Introduction Principles Strategy Global
Social Marketing to Protect the Environment : What Works
Published on: 2011
Advanced Leadership & Management English

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate …

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