Books in category of Marketing

The Time of Enlightenment: Constructing the Future in France, 1750 to Year One
Published on: 2021
Beginner Marketing English

A new idea of the future emerged in eighteenth-century France. With the development of modern biological, economic, and social engineering, …

Enlightenment France Future 1750 Revolution
Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century (Massachusetts General Hospital)
Published on: 2001
Beginner Marketing English

Brand Leadership Balancing Act 21st Century Strategy Innovation
The Spinoza-Hegel paradox : a study of the choice between traditional idealism and systematic pluralism
Published on: 1974
Beginner Marketing English

Spinoza Hegel Idealism Pluralism Philosophy
Stand out : how to find your breakthrough idea and build a following around it
Published on: 2015
Beginner Marketing English

"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts …

Innovation Differentiation Influence Branding Marketing
Big Ben: The Great Clock and the Bells at the Palace of Westminster
Published on: 2010
Beginner Marketing English

Big Ben covers the history of 'Big Ben', the great clock and bells at Westminster, from the origins of Westminster …

Clock Bells Westminster History Architecture
Aspirational Revolution : The Purpose-Driven Economy
Published on: 2017
Beginner Marketing English

This book illustrates how global economic progress has reached its upper limit under the current economic paradigm, and how the …

Purpose-driven Economy Innovation Leadership Sustainability
Marketing Communication Policies
Published on: 2007
Beginner Marketing English

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …

Strategy Branding Advertising Media Engagement
National Purpose in the World Economy: Post-Soviet States in Comparative Perspective
Published on: 2018
Beginner Marketing English

How do national identities affect the world economy? Building on the insight that nationalisms and national identities endow economic policy …

Post-Soviet Economy Comparative Nationalism Globalization
Radical Secrecy: The Ends of Transparency in Datafied America
Published on: 2021
Beginner Marketing English

Reimagining transparency and secrecy in the era of digital data When total data surveillance delimits agency and revelations of political …

Surveillance Privacy Transparency Datafication Politics
Chimp Paradox: How Our Impulses and Emotions Can Determine Success and Happiness and How We Can Control Them
Published on: 2012
Beginner Marketing English

Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes …

psychology impulse emotion control success
National Purpose in the World Economy: Post-Soviet States in Comparative Perspective (Cornell Studies in Political Economy)
Published on: 2005
Beginner Marketing English

How do national identities affect the world economy? Building on the insight that nationalisms and national identities endow economic policy …

Post-Soviet Economy Comparative Politics Transition
How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician
Published on: 2016
Intermediate Marketing English

Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing …
Branding pays : the five-step system to reinvent your personal brand
Published on: 2013
Beginner Marketing English

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have …

Branding Personal Reinvent System Career
Neuromarketing: Exploring the Brain of the Consumer
Published on: 2010
Beginner Marketing English

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy …

Neuroscience Consumer Behavior Decision-Making Marketing Strategies Brain Imaging
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Published on: 2015
Beginner Marketing English

Branding Asia Globalization Strategy Business
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Published on: 2018
Beginner Marketing English

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for …

Strategy Branding Media Creativity Planning
Breakthrough: Emerging New Thinking : Soviet and Western Scholars Issue a Challenge to Build a World Beyond War
Published on: 1988
Beginner Marketing English

peace collaboration disarmament innovation future
Why is yawning contagious? Everything you ever wanted to know about the human body - and some things you'd rather not know
Published on: 2007
Beginner Marketing English

Contagion Neuroscience Empathy Social Behavior Psychology
The chimp paradox: the mind management program to help you achieve success, confidence, and happiness
Published on: 2013
Beginner Marketing English

Your inner Chimp can be your best friend or your worst enemy ... this is the ChimpParadox Do you sabotage …

mind management success confidence happiness
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Published on: 2004
Intermediate Marketing English

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of …

Marketing Consulting Clients Profitable Tactics
Design Thinking Research: Taking Breakthrough Innovation Home
Published on: 2016
Beginner Marketing English

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and …

Innovation Methodology Empathy Prototyping Creativity
Account-Based Marketing For Dummies
Published on: 2016
Unordered Marketing English

B2B strategy personalization engagement ROI
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job
Published on: 2009
Intermediate Marketing English

In Today's Job Jungle, the Guerrilla is King ''You'll learn how to build a compelling new network in days that …

Job Hunting Marketing Career Strategies
The Chicken Qabalah of Rabbi Lamed Ben Clifford: Dilettante's Guide to What You Do and Do Not Need to Know to Become a Qabalist
Published on: 2001
Beginner Marketing English

Lon milo duquette is a special person in that he takes occult subjects and puts them into a langauge even …

Kabbalah Mysticism Humor Teachings Symbolism
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Published on: 2015
Advanced Marketing English

Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a …

Sales Acceleration Formula Inbound Marketing
Trading for Good: How Global Trade Can be Made to Serve People not Money
Published on: 2019
Beginner Marketing English

“Trade is the lifeblood of the global economy, but few would consider it a social good. Instead, our views on …

Sustainability Fairness Economic-Justice Globalization Ethics
The Art of Work: A Proven Path to Discovering What You Were Meant to Do
Published on: 2015
Intermediate Marketing English

Jeff Goins, a brilliant new voice counting Seth Godin and Jon Acuff among his fans, explains how to abandon the …
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Published on: 1999
Beginner Marketing English

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that …

Seth Godin engagement consent loyalty transformation Marketing Strategy Consumer Engagement Trust Building Relationship Marketing
Ben-Gurion's Political Struggles, 1963-1967: A Lion in Winter
Published on: 2006
Beginner Marketing English

An essential insight into this central figure in the modern history of Israel and Zionism. This important new study explores …

Ben-Gurion Politics Israel Leadership History
Ben Jonson: Renaissance Dramatist
Published on: 2008
Beginner Marketing English

In celebration of its Silver Anniversary, the scholarly journal Dance Research has invited a number of distinguished historian and colleagues …

Biography Playwright Renaissance Comedy Influence
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators
Published on: 2010
Beginner Marketing English

Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and …

Marketing Communication Public Relations School Administrators
The SAGE Handbook of Advertising
Published on: 2007
Beginner Marketing English

Research Creativity Media Strategy Psychology
Guerrilla Marketing Volume 1: Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Published on: 2021
Intermediate Marketing English

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …

Marketing Advertising Business Success Strategy
Go Ahead!: Unleash a Contagious Customer Success Culture
Published on: 2019
Beginner Marketing English

The objective of this book is to provide the framework to unleash a contagious customer success culture. Customer success is …

Customer Success Culture Engagement Leadership Transformation
Transmedia Marketing: From Film and TV to Games and Digital Media
Published on: 2015
Beginner Marketing English

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the …

Transmedia Marketing Film TV Digital
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators)
Published on: 2006
Beginner Marketing English

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, …

PR Marketing Communication Strategy Contrarian
HPLC Made to Measure: A Practical Handbook for Optimization
Published on: 2006
Beginner Marketing English

Alongside developing new ones, the optimization of existing methods is a key task in the HPLC laboratory. And a task …

Chromatography Optimization Techniques Analysis Instrumentation
Influence without authority
Published on: 2005
Beginner Marketing English

Power Negotiation Collaboration Persuasion Networking
Ben Franklin Stilled the Waves: An Informal History Pouring Oil on Water with Reflections on the Ups and Downs of Scientific Life in General
Published on: 2004
Beginner Marketing English

Originally published by Duke University Press in 1989, and presented here with a new preface. Tanford (physiology, Duke U.) shows …

Ben Franklin oil waves science history
Breakthrough thinking: a guide to creative thinking and idea generation
Published on: 2014
Beginner Marketing English

Creativity Innovation Strategies Problem-solving Mindset

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Explore the World of Marketing Books

Welcome to our Marketing category, a meticulously curated selection of books that delve into the dynamic realm of marketing. Whether you are a seasoned professional, an aspiring marketer, or a business enthusiast, you'll find a wealth of knowledge and insights to suit your needs.

Comprehensive Coverage of Marketing Disciplines

Our Marketing collection features a wide range of titles that cover various aspects of marketing. From introductory textbooks that provide foundational concepts to advanced literature that explores cutting-edge strategies, our catalog includes resources on:

  • Digital Marketing
  • Consumer Behavior
  • Brand Management
  • Market Research
  • Social Media Strategy
  • Content Marketing
  • Advertising and Promotions
  • Public Relations

Learn from Renowned Experts

Our selection showcases works by well-established authors and marketing gurus who have shaped the industry with their innovative approaches and theories. Authors such as Philip Kotler, Seth Godin, and David Aaker have penned some of the seminal texts in marketing, providing insights that have guided thousands of professionals across the globe.

Practical Guides and Case Studies

Alongside theoretical frameworks, many books in our collection offer practical advice and real-world case studies. These resources help bridge the gap between theory and practice, equipping readers with actionable strategies that can be implemented in various business contexts. Learn from the successes and failures of leading companies, and understand how innovative marketing has propelled brands to new heights.

Stay Ahead with the Latest Trends

The marketing landscape is ever-evolving, with new trends and technologies shaping the way businesses communicate with their audiences. Our collection is regularly updated to include the latest insights on emerging topics such as Artificial Intelligence in marketing, the impact of Big Data, and the role of virtual reality in consumer engagement. Stay ahead of the curve with books that explore these cutting-edge topics.

Customized Learning Paths

Whether you are looking to specialize in a specific marketing area or seeking a broader understanding of the field, our curated selection can help you design a customized learning path. Build a comprehensive understanding of marketing strategies by exploring titles across different sub-disciplines, or focus on mastering one aspect with in-depth resources tailored to your professional goals.

Enhance Your Skills with Engaging Reads

Reading should be both educational and enjoyable. The books in our Marketing category are not only insightful but also engaging, written in a way that captivates the reader’s interest. Well-structured content, illustrative examples, and compelling narratives make exploring complex marketing concepts both enjoyable and enlightening.

Perfect for Academics and Practitioners

Whether you are a student, lecturer, or a practitioner seeking to refresh your knowledge, our collection has something to offer everyone. Academic textbooks align with university-level courses, while applied manuals are perfect for hands-on professionals looking to refine their craft.

Why Choose Our Marketing Books Selection?

What sets our Marketing selection apart is the diversity and quality of the books we offer. We feature publications from leading publishers and universities around the world, ensuring that every book you choose is among the best in the field.

Join us on a journey to uncover the secrets of successful marketing, gain invaluable skills, and elevate your career. Dive into our comprehensive collection of marketing books and find the perfect resources to inspire and inform your professional growth.