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Book guide and evaluation

Journal of Consumer Marketing

Leventhal, Richard C.; Mundt, Kerry; Dawes, John; Sharp, Byron

English Unordered Marketing
4.7 / 5

0 reviews

2006 December

Published

206

pages

139

views

SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to

#Consumer behavior#Marketing strategy#Brand loyalty#Purchasing decisions#Customer satisfaction

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SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

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