Book guide and evaluation
Innovation in the Cultural and Creative Industries
Pellegrin-Boucher, Estelle;Roy, Pierre
English
Intermediate
Technology
4.7 / 5
0 reviews
2020
Published
219
pages
395
views
Cover; Half-Title Page; Title Page; Copyright Page; Contents; Introduction; I.1. Definition, characteristics and scope of CCIs; I.2. Innovative strategies at the heart of CCIs; I.3. Summaries of the chapters and the structure of the book; I.4. References; 1. Nintendo in the Pursu
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Cover; Half-Title Page; Title Page; Copyright Page; Contents; Introduction; I.1. Definition, characteristics and scope of CCIs; I.2. Innovative strategies at the heart of CCIs; I.3. Summaries of the chapters and the structure of the book; I.4. References; 1. Nintendo in the Pursuit of the Blue Ocean; 1.1. Introduction; 1.2. Blue Ocean strategy; 1.3. The video game industry: observation method and characteristics; 1.3.1. The methodological system; 1.3.2. The video game industry: a presentation; 1.4. Nintendo's strategy: mixed results2; 1.4.1. A spectacular recovery;Nintendo in the Pursuit of the Blue Ocean / Pascal Aurègan, Albéric Tellier -- Omnichannel Innovations in the Bookstore Business: The Case of the Libraires Ensemble Group / Carole Poirel -- The Innovative Business Model of Daft Punk / Alexandre Perrin -- Innovation through Visitor Experience in Museums: The Case of the Lascaux Caves / Juliette Passebois-Ducros -- Tale Me, Green Innovation for the Textile Industry / Arthur Caré -- Identity for Innovation: The Strategies of Cinema Sites / Ève Lamendour -- Coopetition Between Architects: Designing Innovative Projects with Competitors / Estelle Pellegrin-Boucher, Pierre Roy.
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