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Cover of Consumer Behavior: Buying, Having, and Being
English Advanced Leadership & Management

Consumer Behavior: Buying, Having, and Being

Michael R. Solomon

Michael R. Solomon

4.4 / 5

0 reviews

2009

Published

723

pages

284

views

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-

About this book

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html

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