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Cover of Consumer Behavior: Buying, Having, and Being

Book guide and evaluation

Consumer Behavior: Buying, Having, and Being

Michael R. Solomon

English Advanced Leadership & Management
4.4 / 5

0 reviews

2009

Published

723

pages

297

views

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html

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