Praise for the First Edition!''A must for any educator who is serious about reaching more students more often and achieving …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms …
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to …
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals …
Content: Chapter 1 We Just Decided to Go (pages 1–26): Chapter 2 What's Your Story? (pages 27–51): Chapter 3 Success …
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