CRM

Implementing SAP Sales and Distribution

Glynn C. Williams

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management

Michael J. A. Berry,Gordon S. Linoff

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

Olivia Parr Rud

Internet Marketing Start to Finish: Drive Measurable, Repeatable Online Sales with Search Marketing, Usability, CRM, and Analytics

Catherine Juon,Dunrie Greiling,Catherine Buerkle

Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

David S. Williams

Use The Balanced Scorecard To Execute Crm Strategy

Marketing Automation For Dummies

Mathew Sweezey