English
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Marketing metrics: the manager's guide to measuring marketing performance
Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J
2016
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Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J
Dustin Adkison
Dr. Nadine Shillingford