English
Beginner
Retail Power Plays: From Trading to Brand Leadership
Andrew Wileman,Michael Jary (auth.)
1997
View book
Discover references
Brand
Books
3 results
English
Beginner
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Steven Walden (auth.)
2017
View book
English
Advanced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Kevin Lane Keller
2012
View book