Social Network Analysis: Methods and Applications (Structural Analysis in the Social Sciences)

Social network analysis, which focuses on relationships among social entities, is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. Social Network Analysis: Methods and Applications reviews and discusses methods for the analysis of social networks with a focus on applications of these methods to many substantive examples. As the first book to provide a comprehensive coverage of the methodology and applications of the field, this study is both a reference book and a textbook.