Designing with Data: Improving the User Experience with A/B Testing

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.Get best practices for analyzing and applying user data when making design decisionsLearn different approaches to data-informed designUnderstand potential pitfalls when relying on dataGet an insider’s view of how to make data-driven decisions