data-driven

Predictive Analytics for Human Resources

Jac Fitz-enz,John Mattox II

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

Steve Jackson

Marketing Analytics: Essential Tools for Data-Driven Decisions

Paul W. Farris, Rajkumar Venkatesan,andRonald T. Wilcox

Big Data: Understanding How Data Powers Big Business

Bill Schmarzo

Profit-driven business analytics : a practitioner's guide to transforming big data into added value

Baesens, Bart;Bravo, Cristián;Verbeke, Wouter

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Bernard Marr

Creating a Data-Driven Organization: Practical Advice from the Trenches

Carl Anderson

Digital Marketing Analytics: In Theory And In Practice

Data-driven organization design : sustaining the competitive edge through organizational analytics

Morrison,Rupert

Statistical Process Monitoring Using Advanced Data-Driven and Deep Learning Approaches: Theory and Practical Applications

Fouzi Harrou,Ying Sun,Amanda S. Hering,Muddu Madakyaru,abdelkader Dairi

Designing with Data: Improving User Experience with Large Scale User Testing

Rochelle King,Elizabeth F. Churchill

Predictive HR Analytics Mastering the HR Metric 2nd edition

Edwards