analytics

Developing Analytic Talent: Becoming a Data Scientist

Vincent Granville

Mastering ElasticSearch

Kuć R.,Rogoziński M.

Elasticsearch : a complete guide : end-to-end search and analytics : a course in three modules

Dixit, Bharvi;Kuć, Rafal

Machine Learning with the Elastic Stack: Gain valuable insights from your data with Elastic Stack's machine learning features

Rich Collier;Camilla Montonen;Bahaaldine Azarmi

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management

Michael J. A. Berry,Gordon S. Linoff

Marketing Management

Philip Kotler

Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance

Paul W. Farris;Neil Bendle;Phillip E Pfeifer;David J Reibstein

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

Marketing Analytics: Essential Tools for Data-Driven Decisions

Paul W. Farris, Rajkumar Venkatesan,andRonald T. Wilcox

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications

Larissa T. Moss,Shaku Atre

Big Data: Understanding How Data Powers Big Business

Bill Schmarzo

Profit-driven business analytics : a practitioner's guide to transforming big data into added value

Baesens, Bart;Bravo, Cristián;Verbeke, Wouter

Data Analytics Made Accessible

Anil Maheshwari

Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Bernard Marr

Storytelling with Data: Let’s Practice!

Cole Nussbaumer Knaflic

Creating a Data-Driven Organization: Practical Advice from the Trenches

Carl Anderson

Network Security Through Data Analysis: Building Situational Awareness

Michael Collins

Marketing Automation For Dummies

Mathew Sweezey

Web Analytics 1.0: An Hour a Day

Avinash Kaushik

Total E-Mail Marketing

Dave Chaffey

Game Analytics: Maximizing the Value of Player Data

Magy Seif El-Nasr Ph.D.,Anders Drachen Ph.D.,Alessandro Canossa Ph.D. (auth.),Magy Seif El-Nasr,Anders Drachen,Alessandro Canossa (eds.)

Making Sense of NoSQL: A guide for managers and the rest of us

Dan McCreary,Ann Kelly

Statistics Slam Dunk (MEAP V11)

Gary Sutton

Financial Data Analytics: Theory and Application (Contributions to Finance and Accounting)

Sinem Derindere Köseoğlu (editor)

Data-Driven Storytelling

Nathalie Henry Riche,Christophe Hurter,Nicholas Diakopoulos,Sheelagh Carpendale

Healthcare Operations Management

Daniel B. Mclaughlin,Julie M. Hays

Beautiful Data: The Stories Behind Elegant Data Solutions

Toby Segaran,Jeff Hammerbacher

Digital Marketing Analytics: In Theory And In Practice

Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Brent Dykes

Social Media Strategy

Keith A. Quesenberry

Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Piyanka Jain,Puneet Sharma

Data-Driven Design and Construction: 25 Strategies for Capturing, Analyzing and Applying Building Data

Randy Deutsch

Data-driven organization design : sustaining the competitive edge through organizational analytics

Morrison,Rupert

Team Analytics: The Future of High-Performance Teams and Project Success

Bentzy Goldman,Peter Taylor

Actionable web analytics: using data to make smart business decisions

Jason Burby,Shane Atchison,Jim Sterne

Actionable Web Analytics Using Data To Make Smart Businesscisions

Jason Burby,Shane Atchison,Jim Sterne

Data Science in Education Using R

Ryan A. Estrellado,Emily A. Freer

Platform Coring on Digital Software Platforms (Schriften zur Business Analytics und zum Informationsmanagement)

Benedict Bender

Executive Data Science: A Guide To Training And Managing The Best Data Scientists

Brian Caffo,Roger D. Peng,Jeffrey T. Leek