consumer

Scientific Advertising

Claude C. Hopkins

Marketing Myopia

Theodore Levitt

Marketing: An Introduction

Gary Armstrong,Philip Kotler

Consumer Generated Content: Making It Work in Your Social Media Strategy

Moriuchi,Emi E

Investing in E-Health: What it Takes to Sustain Consumer Health Informatics

David H. Gustafson,Patricia Flatley Brennan,Robert P. Hawkins,S.M. Shortell

Decoding the New Consumer Mind : how and why we shop and buy

Yarrow,Kit

Behavioral marketing : delivering personalized experiences at scale

Dave Walters,Bill Nussey

International Journal of Research in Marketing

Marcel Kornelis; Marnik G. Dekimpe; Peter S.H. Leeflang

Journal of Marketing Management

Ambler, Tim; Kokkinaki, Flora; Puntoni, Stefano

Journal of Marketing

Lehmann, Donald R.

Journal of Marketing Research

Kimbrough, Michael D; Mcalister, Leigh; Mizik, Natalie; Jacobson, Robert; Garmaise, Mark J; Srinivasan, Shuba;[...]Hanssens, Dominique M

Journal of Marketing Research

Shuba Srinivasan and Dominique M. Hanssens

Journal of Relationship Marketing

Sharma, Arun

Journal of Marketing

Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten

International Journal of Research in Marketing

de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten

Journal of Marketing Research

de Langhe, Bart; Puntoni, Stefano

Journal of Marketing Research

Journal of Brand Management

Uncles, Mark

Marketing Science

Neil A. Morgan and Lopo Leotte Rego

Journal of Marketing

de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.

Journal of Marketing Management

Peattie, Ken; Peattie, Sue

Journal of Marketing

Plouffe, Christopher R.; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan