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Principles of Marketing - Global Edition
Philip Kotler,Gary Armstrong
2015
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Consumer Behavior
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Inductive Fuzzy Classification in Marketing Analytics
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2014
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Sandeep Krishnamurthy
2004
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2003
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Guerrilla Marketing During Tough Times: Is Your Business Slowing Down? Find Out Why Here!
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2010
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International Journal of Research in Marketingpp.S0167811620300616
Mintz, Ofer; Gilbride, Timothy J.; Lenk, Peter; Currim, Imran S.
2020 August
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Journal of Marketing Management
Dawes, John; Nenycz-Thiel, Magda
2013 July 04
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