کتاب های موجود در دسته بندی بازاریابی شبکه های اجتماعی

Networking Like a Pro
Published on: 2017
Beginner Social Media Marketing English

Grow Your Business with the Right ConnectionsIt's easy to feel like networking is a waste of time, energy, or money—but …

Networking Relationships Business Success Strategies
COSO Enterprise Risk Management: Establishing Effective Governance, Risk, and Compliance Processes
Published on: 2011
Beginner Social Media Marketing English

A fully updated, step-by-step guide for implementing COSO's Enterprise Risk ManagementCOSO Enterprise Risk Management, Second Edition clearly enables organizations of …

Governance Risk Compliance COSO Management
Bankrupt: Global Lawmaking and Systemic Financial Crisis
Published on: 2009
Beginner Social Media Marketing English

Through the lens of the Asian Financial Crisis, this book documents how international organizations and national governments crafted legal responses, …

Bankruptcy Globalization Finance Regulation Crisis
Credit Repair Kit For Dummies, 5th ed.
Published on: 2021
Beginner Social Media Marketing English

credit repair finance debt score
Civic Media: Technology, Design, Practice
Published on: 2016
Beginner Social Media Marketing English

Examinations of civic engagement in digital culture--the technologies, designs, and practices that support connection through common purpose in civic, political, …

technology media design practice civic
The Smart Enough City: Putting Technology in Its Place to Reclaim Our Urban Future (Strong Ideas)
Published on: 2019
Beginner Social Media Marketing English

Why technology is not an end in itself, and how cities can be “smart enough,” using technology to promote democracy …

technology urbanism governance equity sustainability
Building electro-optical systems: making it all work
Published on: 2000
Beginner Social Media Marketing English

While most books on electro-optical systems concentrate on an individual subfield, this one presents an overview of the whole field, …

Electro-optical Systems Engineering Design Performance
Offshore Software Development: Making It Work
Published on: 2004
Beginner Social Media Marketing English

Supplying a hands-on executive tool kit, Offshore Software Development: Making It Work draws on real life examples and explores the …

offshoring software development outsourcing management
Bankruptcy and Insolvency Accounting, Practice and Procedure (Volume 1)
Published on: 2009
Beginner Social Media Marketing English

Accountants and financial managers are often the first professionals to realize that a financial problem exists within a corporation but …

bankruptcy insolvency accounting practice procedure
Bankruptcy for Small Business Owners: How to File for Chapter 7
Published on: 2010
Beginner Social Media Marketing English

Wipe out business debts and get a fresh start! The Essential Guide to Business Bankruptcy helps small businesses assess the …

bankruptcy small business Chapter 7 filing process debt relief
A Pig Don't Get Fatter the More You Weigh It: Classroom Assessments that Work
Published on: 2007
Beginner Social Media Marketing English

No matter how many times you weigh a pig, all you learn is how much it weighs. If you want …

assessment education feedback teaching learning
Credit Repair Kit For Dummies
Published on: 2005
Beginner Social Media Marketing English

Don't let your credit suffer needlessly from errors or outdated information With tools and tips for fixing a bad credit …

Credit Repair Debt Score Finances
Facebook Marketing All-in-One For Dummies
Published on: 2012
Beginner Social Media Marketing English

Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social …

SocialMedia Facebook Marketing Advertising Strategy
The 5am Club: own your morning, elevate your life
Published on: 2018
Beginner Social Media Marketing English

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a …

Productivity Discipline Morning-Routine Success Growth
Dynamic Enterprise Architecture: How to Make It Work
Published on: 2005
Beginner Social Media Marketing English

This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the …

Enterprise Architecture Frameworks Strategy IT Alignment Transformation
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Published on: 2011
Beginner Social Media Marketing English

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and …

SocialMedia Strategy Engagement Technologies Influence
The Future of Marketing: Critical 21st Century Perspectives
Published on: 2003
Beginner Social Media Marketing English

Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really …

marketing innovation strategy digital future
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress
Published on: 2016
Beginner Social Media Marketing English

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking …

Marketing Future Past Strategies Congress
Social Media and Democracy: The State of the Field, Prospects for Reform
Published on: 2020
Beginner Social Media Marketing English

Over the last five years, widespread concern about the effects of social media on democracy has led to an explosion …

Social Media Democracy Reform Politics Communication
COSO Enterprise Risk Management: Establishing Effective Governance, Risk, and Compliance Processes, Second Edition
Published on:
Beginner Social Media Marketing English

Content: Chapter 1 Introduction: Enterprise Risk Management Today (pages 1–19): Chapter 2 Importance of Governance, Risk, and Compliance Principles (pages …

Governance Risk Compliance COSO Framework
Making It Work: The Keys To Success For Young People Living Independently
Published on: 2004
Beginner Social Media Marketing English

Recent government legislation requires local authorities to provide secure accommodation for unintentionally homeless 16- and 17-year-olds. Many local authority housing …

independence success youth life-skills resilience
Influencer: building your personal brand in the age of social media
Published on: 2018
Unordered Social Media Marketing English

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get …

Personal Branding Social Media Influence Networking Marketing
The Art of Social Media: Power Tips for Power Users
Published on: 2014
Beginner Social Media Marketing English

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top …

Social Media Marketing Strategy Engagement Branding
Community Engagement 2.0?: Dialogues on the Future of the Civic in the Disrupted University
Published on: 2014
Intermediate Social Media Marketing English

Social Innovation Collaboration Participation Governance
Participatory design: principles and practices
Published on: 1993
Beginner Social Media Marketing English

co-design collaboration usability stakeholders creativity
Social Media Strategy
Published on: 0
Beginner Social Media Marketing English

strategy marketing engagement analytics branding
How to File for Chapter 7 Bankruptcy
Published on: 2007
Beginner Social Media Marketing English

This all-in-one book can help you find relief from overwhelming debt! If you have more debt than you can possibly …

bankruptcy legal finances debt court
Activism, Inc.: How the Outsourcing of Grassroots Campaigns Is Strangling Progressive Politics in America
Published on: 2006
Intermediate Social Media Marketing English

Activism, Inc. introduces America to an increasingly familiar political actor: the canvasser. She’s the twenty-something with the clipboard, stopping you …

Outsourcing Grassroots Campaigns Progressive Strangling
برگزیده
Tribes: We Need You to Lead Us
Published on: 2008
Intermediate Social Media Marketing English

A tribe is any group of people, large or small, who are connected to one another, a leader, and an …

Tribes Leadership Community Social Movement
Platform: Get Noticed in a Noisy World
Published on: 2012
Beginner Social Media Marketing English

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful …

Marketing Influence Branding Visibility Online
Big Data, Code and the Discrete City: Shaping Public Realms
Published on: 2020
Beginner Social Media Marketing English

urbanism technology data public realms architecture
Policing and Social Media : Social Control in an Era of New Media
Published on: 2016
Beginner Social Media Marketing English

This book investigates various public aspects of the management, use, and control of social media by police agencies in Canada. …
Teaching and Learning about Difference through Social Media: Reflection, Engagement, and Self-Assessment
Published on: 2019
Beginner Social Media Marketing English

reflection engagement self-assessment social media difference
Project Management Nation : Goals for the New and Practicing IT Project Manager - Guidance, Tools, Templates and Techniques that Work!
Published on: 2002
Beginner Social Media Marketing English

Universal praise for Project Management Nation ''Project Management Nation is a comprehensive guide to IT project management, with no ‘stone’ …

Project Management IT Templates Techniques Guidance
Ten Arguments For Deleting Your Social Media Accounts Right Now
Published on: 2018
Beginner Social Media Marketing English

'A blisteringly good, urgent, essential read' ZADIE SMITH Jaron Lanier, the world-famous Silicon Valley scientist-pioneer and 'high-tech genius' (Sunday Times) …

privacy technology addiction society digital
Make It Work; Navigate Your Career Without Leaving Your Organization
Published on: 2005
Beginner Social Media Marketing English

career organization growth strategies leadership
Making IT Governance Work in a Sarbanes-Oxley World
Published on: 2005
Beginner Social Media Marketing English

This book discusses a dilemma common to many corporation's IT departments - the tension between top-down governance directives and the …

Governance Compliance Sarbanes-Oxley IT Control
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Published on: 2010
Beginner Social Media Marketing English

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on …

Consumer Behavior Culture Global Marketing Advertising Cross-Cultural
Ultimate guide to facebook advertising: how to access 1 billion potential customers in 10 minutes
Published on: 2017
Beginner Social Media Marketing English

NEW CUSTOMERS ARE WAITING ... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, …

Facebook Advertising Marketing Customers Guide
# Socialmedia Nonprofit Tweet Book01: 140 Bite-Sized Ideas for Nonprofit Social Media Engagement
Published on: 2010
Beginner Social Media Marketing English


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بازاریابی در شبکه‌های اجتماعی

امروزه شبکه‌های اجتماعی به عنوان یکی از مهم‌ترین ابزارهای بازاریابی دیجیتال به شمار می‌آیند. انتخاب استراتژی‌های درست و کارآمد در این حوزه می‌تواند تا حد زیادی به موفقیت کسب‌وکارها کمک کند. شبکه‌های اجتماعی با فراهم کردن بستری مناسب برای ارتباط با مخاطبان و ایجاد تعاملات مؤثر، به تسریع رشد یک برند یا خدمات در بازارهای رقابتی کمک می‌کنند.

اهمیت بازاریابی در شبکه‌های اجتماعی

با پیشرفت سریع فناوری و افزایش کاربران اینترنت، بازاریابی در شبکه‌های اجتماعی به یکی از مؤثرترین روش‌های تبلیغات و ارتقاء برند تبدیل شده است. این نوع بازاریابی به شما امکان می‌دهد تا مستقیماً با مشتریان بالقوه و فعلی ارتباط برقرار کنید و از طریق تحلیل داده‌ها و بینش‌های دقیق، استراتژی‌های خود را بهبود بخشید.

مزایا و ویژگی‌های بازاریابی در شبکه‌های اجتماعی

  • افزایش آگاهی از برند: با استفاده از شبکه‌های اجتماعی، شما می‌توانید پیام‌ها و محتوای خود را به سرعت منتشر کرده و شهرت برندتان را افزایش دهید.
  • بهبود تعامل با مشتریان: شبکه‌های اجتماعی به شما این امکان را می‌دهند تا به طور مستقیم با کاربران خود در تعامل باشید و بازخوردهای آن‌ها را به سرعت دریافت کنید.
  • رویکرد هدفمند: با امکان ایجاد کمپین‌های تبلیغاتی هدفمند، می‌توانید به طور مؤثر مخاطبین خاصی را هدف قرار دهید.
  • کاهش هزینه‌ها: نسبت به روش‌های سنتی تبلیغات، بازاریابی در شبکه‌های اجتماعی می‌تواند هزینه‌ها را به طرز چشمگیری کاهش دهد.

کتاب‌های پیشنهادی در زمینه بازاریابی شبکه‌های اجتماعی

در فروشگاه آنلاین Refhub.ir، مجموعه‌ای متنوع از کتاب‌های معتبر و کاربردی در زمینه بازاریابی شبکه‌های اجتماعی برای کاربران حرفه‌ای و مبتدیان فراهم شده است. این کتاب‌ها به بررسی راهکارها و استراتژی‌های نوین در این حوزه می‌پردازند و ابزارهای لازم برای موفقیت در بازاریابی دیجیتال را ارائه می‌دهند.

فهرست موضوعی کتاب‌ها

این کتاب‌ها طیف وسیعی از موضوعات از جمله:

  • تحلیل و ارزیابی عملکرد در شبکه‌های اجتماعی
  • استراتژی‌های تولید محتوا و خلاقیت در بازاریابی
  • بهینه‌سازی تبلیغات و افزایش نرخ تبدیل
  • روش‌های ایجاد ارتباط مؤثر و شناخت بهتر مخاطبین

نتیجه‌گیری

بازاریابی در شبکه‌های اجتماعی به عنوان یک ابزار قدرتمند در دست افراد و شرکت‌هاست که به دنبال گسترش بازار خود و افزایش تعاملات با مشتریان هستند. با مطالعه و بهره‌گیری از دانش به‌روز در این حوزه، می‌توانید برند خود را به نحو مؤثرتری به مخاطبان معرفی کنید و در نتیجه، عملکرد کسب‌وکار خود را بهبود ببخشید. Refhub.ir با ارائه کتاب‌های تخصصی و منابع قابل‌اعتماد، شما را در این مسیر یاری می‌کند.