کتاب های موجود در دسته بندی مدیریت برند

Marketing Myopia
Published on: 1975
Beginner Brand Management English

consumer needs industry product focus
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Published on: 1998
Beginner Brand Management English

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the …

Porter Five-Forces Industry-Analysis Competitive-Advantage Strategic-Framework
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
Published on: 2007
Beginner Brand Management English

Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence • Why today’s most humane companies …

Consciousness Stakeholders Profitability Ethics Leadership
No Logo
Published on: 2001
Beginner Brand Management English

this is more than just a "worthy" book, it's also a good read. The new introduction extends the thesis to …

Globalization Branding Consumerism Corporations Activism
No Logo: No Space, No Choice, No Jobs
Published on: 2002
Beginner Brand Management English

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock …

Branding Globalization Corporations Consumerism Resistance
Brand thinking and other noble pursuits
Published on: 2011
Beginner Brand Management English

We are now living in a world with over one hundred brands of bottled water. The United States alone is …

Branding Identity Marketing Strategy Interviews
Developing the Leader Within You 2.0
Published on: 2018
Unordered Brand Management English

In this thoroughly revised and updated 25th-anniversary edition of his now-classic work, John C. Maxwell reveals how to develop the …
The big shift: navigating the new stage beyond midlife
Published on: 2011
Beginner Brand Management English

An AARP discount and two cribs -- One river at a time -- A world out of whack -- New-stage …

Longevity Transition Reinvention Midlife Purpose
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Published on: 2012
Beginner Brand Management English

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, …
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Published on: 2005
Beginner Brand Management English

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for …

Branding Marketing Strategy Management Identity
Design Is a Job
Published on: 2012
Beginner Brand Management English

Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling …
برگزیده
Linchpin: Are You Indispensable?
Published on: 2011
Intermediate Brand Management English

"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, …

autobiography business leadership organization creativity
برگزیده
The Culture Code: The Secrets of Highly Successful Groups
Published on: 2018
Advanced Brand Management English

The New York Times bestselling author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders …

Leadership Collaboration Trust Communication Innovation
The Art of Negotiation: How to Improvise Agreement in a Chaotic World
Published on: 2013
Intermediate Brand Management English

“Michael Wheeler has written a new business classic. He presents powerful negotiation strategies and techniques for managers in any industry.” …
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Published on: 2001
Beginner Brand Management English

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies …

Archetypes Branding Psychology Marketing Identity
The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World
Published on: 2014
Beginner Brand Management English

A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, …
Creating a World Without Poverty: Social Business and the Future of Capitalism
Published on: 2008
Beginner Brand Management English

The winner of the Nobel Peace Prize outlines his vision for a new business model that combines the power of …
Stakeholder Theory: The State of the Art
Published on: 2010
Beginner Brand Management English

In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda …
Metaskills: Five Talents for the Robotic Age
Published on: 20 Dec 2012
Beginner Brand Management English

In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are …
Decoded: The Science Behind Why We Buy
Published on: 2013
Beginner Brand Management English

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value …
Brand New: The Shape of Brands to Come
Published on: 2014
Beginner Brand Management English

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is …
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
Published on: 2014
Beginner Brand Management English

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people …
Hit Makers: The Science of Popularity in an Age of Distraction
Published on: 2017
Beginner Brand Management English

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal“This book picks up where The Tipping Point …
Who Do You Want Your Customers to Become?
Published on: 2012
Beginner Brand Management English

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren't …
Brand Relevance: Making Competitors Irrelevant
Published on: 2011
Beginner Brand Management English

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines …

Innovation Differentiation Customer Competition Strategy
The Laws of Simplicity
Published on: 2006
Beginner Brand Management English

Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented …

simplicity design reduce organize technology
The Blue Line Imperative: What Managing for Value Really Means
Published on: 2013
Beginner Brand Management English

A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd …
Brand Media Strategy: Integrated Communications Planning in the Digital Era
Published on: 2014
Beginner Brand Management English

Never Split the Difference: Negotiating As If Your Life Depended On It
Published on: 2016
Intermediate Brand Management English

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or …

Personal MBA Deal-making Negotiation Persuasion Communication Deception
Storyscaping: Stop Creating Ads, Start Creating Worlds
Published on: 2014
Beginner Brand Management English

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …

Marketing Storytelling Branding Experience Engagement
Purpose: The Starting Point of Great Companies
Published on: 2006
Beginner Brand Management English

In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the …
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World
Published on: 2019
Beginner Brand Management English

The proven, effective strategy for reinventing your business in the age of ever-present disruptionDisruption by digital technologies? That's not a …
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Published on: 2014
Beginner Brand Management English

Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their …
The 22 Immutable Laws of Branding
Published on: 2002
Beginner Brand Management English

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …
No Logo: Taking Aim at the Brand Bullies
Published on: 2000
Beginner Brand Management English

The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, …

Globalization Corporatism Branding Consumerism Activism
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Published on: 2015
Beginner Brand Management English

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching …

Entrepreneurship Innovation Startups Guide Strategy
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Published on: 2013
Beginner Brand Management English

Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even …

Innovation Flexibility Transient Strategy Adaptability
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Published on: 1998
Beginner Brand Management English

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …

Branding Marketing Strategy Perception Differentiation
Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience
Published on: 2021
Beginner Brand Management English

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forwardIn Everyday Business Storytelling: Create, …

Storytelling Visuals Business Communication Audience
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Published on: 2016
Beginner Brand Management English

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these …

journeys blueprints diagrams value design

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مدیریت برند: راهنمایی برای تسلط بر دنیای برندها

مدیریت برند یکی از مهم‌ترین موضوعات در دنیای بازاریابی و تجارت است که نقش حیاتی در رشد و موفقیت کسب‌وکارها ایفا می‌کند. در کتاب‌های دسته‌بندی مدیریت برند، با اصول و روش‌هایی آشنا می‌شوید که به شما کمک می‌کند تا برندی متمایز و قدرتمند ایجاد کنید و آن را در ذهن مخاطبان پایدار نگه دارید.

ماهیت مدیریت برند

مدیریت برند به مجموعه‌ای از روش‌ها و استراتژی‌ها اطلاق می‌شود که هدف آن ساخت، توسعه و حفظ جایگاه یک برند در بازار است. این فرآیند شامل تحلیل بازار، شناخت نیازهای مشتریان، توسعه هویت برند و استقرار آن به گونه‌ای است که مشتریان به طور دائم به برند وفادار بمانند. کتاب‌های موجود در این دسته‌بندی به شما کمک می‌کنند تا با اصول مدیریت برند به‌طور جامع آشنا شوید.

مبانی و اصول پایه‌ای مدیریت برند

اولین گام در مدیریت برند، تعریف واضح و دقیق ارزش‌ها و هویت برند است. این شامل رنگ‌ها، لوگو، شعار و پیام‌هایی است که برند شما را به مشتریان معرفی می‌کند. در این زمینه، کتاب‌های مدیریتی راهنمایی‌هایی ارائه می‌دهند تا بتوانید برندی خلق کنید که نه تنها جذاب و منحصر‌به‌فرد باشد بلکه پیام‌ها و ارزش‌های آن به‌وضوح برای مخاطبان انتقال یابد.

توسعه استراتژی‌های نوآورانه برای برندسازی

در دنیای پررقابت امروز، ایجاد تمایز یک برند کلیدی برای موفقیت است. کتاب‌ها و منابع مرتبط با مدیریت برند، به شما یاری می‌کنند تا استراتژی‌های نوآورانه‌ای طراحی کنید که برند شما را از رقبا متمایز سازد. این کتاب‌ها به شما ابزارهایی ارائه می‌کنند تا تحلیل دقیقی از رقبایتان داشته باشید و با استفاده از نقاط ضعف و قدرت آن‌ها، استراتژی‌هایی را شکل دهید که برندتان را به عنوان پیشرو معرفی کند.

وفاداری مشتری و تجربه برند

یکی از ارکان مهم مدیریت برند، ایجاد وفاداری و حفظ پایبندی مشتریان است. کتاب‌هایی که در این دسته‌بندی محسوب می‌شوند، تکنیک‌هایی برای ارزیابی و بهبود تجربه مشتریان ارائه می‌دهند. با مطالعه این کتاب‌ها، روش‌هایی برای برداشت‌های مثبت و ماندگار از برند خود پیدا کنید که منجر به شکل‌گیری یک پایگاه مشتریان وفادار می‌شود.

اندازه‌گیری و تحلیل عملکرد برند

درک درست از عملکرد برند و واکنش بازار نسبت به آن، یکی از اجزای کلیدی مدیریت برند است. کتاب‌های مرتبط با این موضوع روش‌ها و ابزارهایی برای اندازه‌گیری عملکرد برند، شناسایی نقاط قوت و ضعف و بهبود مستمر ارائه می‌دهند. تحلیل‌های دقیق و منظم از عملکرد برند، به شما اطمینان می‌دهد که استراتژی‌های اتخاذ شده به اهداف کسب‌وکارتان نزدیک‌تر شوند.

چالش‌های پیش روی مدیران برند

مدیریت برند همراه با چالش‌ها و مشکلات خاصی است که مدیران باید بر آن‌ها غلبه کنند. از رقابت شدید بازار گرفته تا تغییر رفتار مشتریان و نیاز به نوآوری مداوم، مدیران باید همواره به دنبال راه‌حل‌های مؤثر باشند. کتاب‌های موجود در این دسته‌بندی، راه‌های مقابله با این چالش‌ها و شیوه‌های ارتقاء مداوم برند را بررسی و پیشنهاد می‌کنند.

در مجموع، مدیریت برند رشته‌ای پویا و چندوجهی است که مطالعه و یادگیری مداوم در آن ضروری است. با انتخاب کتاب‌های دقیق و معتبر از دسته‌بندی مدیریت برند در فروشگاه کتاب آنلاین، می‌توانید مهارت‌ها و دانش خود را در این حوزه گسترش داده و به برندسازی موفق در بازارهای پررقابت بپردازید.