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A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
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In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
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The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
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Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
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