E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and …
We are an intensely social species - it has been argued that our social nature defines what makes us human, …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
Growth hacking marketing strategy - Want to grow from 0 to 1+million customers in a few months? Discover how 40 …
HIV/AIDS is everybody's business. Today, it is more an issue of society, than a matter of medicine...In this bold attempt …
Practical Rails Social Networking Sites shows you the complete development cycle of a social networking community web site. The project …
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from …
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop …
* First of its kind, sure to set the standard for future psychology reference works. * Provides psychologists, practitioners, researchers, …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
Bringing together two traditions of thinking about social ties (sociological theory on solidarity and anthropological theory on gift exchange), this …
Addressing the current deficiency in the literature on statistical methods as they apply to the social and behavioral sciences, Numerical …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
In three key ways Social Work, Health and Equality suggests what social work can contribute to people's health. It will …
The book addresses the implementation of Corporate Social Responsibility (CSR). Each chapter provides an actionable step or perspective on how …
One of the most challenging commisions for authors is to take a complex subject like marketing and explainit simply and …
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. …
Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command …
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A …
Designed for introductory research courses in the professional fields and social sciences, this text acquaints students and beginning researchers with …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
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