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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
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We are an intensely social species - it has been argued that our social nature defines what makes us human, …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
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Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires …
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In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
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