Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is …
Nice itnroductory book on methodology through research questions
Bringing together two traditions of thinking about social ties (sociological theory on solidarity and anthropological theory on gift exchange), this …
Energy and mineral resources are essential for the nation's fundamental functions, its economy, and security. Nonfuel minerals are essential for …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
In this study, outspoken feminist Ann Russo calls the feminist movement to ask for their silence on such "embarrassing" topics …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command …
The Art of SEO will remain on my shelf as a great reference book for standard SEO practices. Good solid …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
Dick Pels undertakes a broad historical inquiry into the intellectual origins and present-day effects of the concepts and roles of …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …
Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
Machine generated contents note: pt. I ASK: THE STORY -- ch. 1 You: Who, What, & Why ... -- ch. …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
We are an intensely social species - it has been argued that our social nature defines what makes us human, …
Addressing the current deficiency in the literature on statistical methods as they apply to the social and behavioral sciences, Numerical …
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop …
In a world where fear and selfishness have become the ruling powers in men and women's hearts James and Michal …
Practical Rails Social Networking Sites shows you the complete development cycle of a social networking community web site. The project …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
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