You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …
Addressing the current deficiency in the literature on statistical methods as they apply to the social and behavioral sciences, Numerical …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and …
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …
E-mail is the first force-communication phenomenon of the twentyfirst century.In a single package, we have total "one-to-one"-that is, total command …
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …
Healthcare Changes Reach Main Street: A Call to Action for Physicians provides guidance, examples, and information on processes and time …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
We are an intensely social species - it has been argued that our social nature defines what makes us human, …
E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is …
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide. …
Nice itnroductory book on methodology through research questions
The increasing importance of CSR means that companies must consider multi-stakeholder interests as well as the social, political, economic, environmental …
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No …
Inspired by Thomas Paine's classic, Common Sense, Frances Beinecke provides a concise account of what is at stake in the …
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …
Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and …
The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and …
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Provides an inter-disciplinary exploration of the development of social cognition in humans and looks at the psychiatric implications when these …
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and …
In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the …
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads …
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