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International Journal of Research in Marketing
Sridhar, Shrihari; Naik, Prasad A.; Kelkar, Ajay
2017 December
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Wiesel, Thorsten
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Journal of Marketing
Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten
2012 March
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International Journal of Research in Marketing
de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten
2015 June
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Journal of Marketing
de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.
2017 September
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