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Journal of the Academy of Marketing Science
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
2018 May 30
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Reinartz, Werner J.
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English
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Journal of the Academy of Marketing Science
Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.
2018 June 27
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Journal of the Academy of Marketing Science
Zachary G. Arens; Roland T. Rust
2011 May 15
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