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Discover references

Reibstein, David J

Books

4 results

Cover of Marketing metrics: the manager's guide to measuring marketing performance

English Beginner

Marketing metrics: the manager's guide to measuring marketing performance

Bendle, Neil T.;Farris, Paul W.;Pfeifer, Phillip Edward;Reibstein, David J

2016 View book

Cover of Marketing Metrics: 50+ Metrics Every Executive Should Master

English Beginner

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris,Neil T. Bendle,Phillip E. Pfeifer,David J. Reibstein

2006 View book

Cover of Marketing metrics: 50+ metrics every executive should master

English Unordered

Marketing metrics: 50+ metrics every executive should master

Farris, Paul W;Bendle, Neil T;Pfeifer, Phillip E;Reibstein, David J

2006;2009 View book

Cover of Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

English Unordered

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Farris, Paul W(Contributor);Bendle, Neil;Pfeifer, Phillip E;Reibstein, David J

2015 View book