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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
Paul W. Farris;Neil Bendle;Phillip E Pfeifer;David J Reibstein
2015
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David J Reibstein
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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance
Paul W. Farris; Neil Bendle; Phillip E Pfeifer; David J Reibstein
2015
View book